The Rep Mindset: Turning Action Into Opportunity

Gerard Durling

You don’t need a perfect plan, you just need to start. In this session, entrepreneur and creator Gerard Durling shares how a red-haired puppet named Coach Brick Headstrong became the spark for a growing media brand, nonprofit initiative, and educational movement. Gerard uses the idea of “reps”... showing up, trying new things, and building momentum, to illustrate how progress happens one small step at a time. From launching new ventures to creating art that connects, this talk is about momentum, curiosity, and the power of simply doing the work, because every rep brings you closer to what’s possible.