Abe Salam -  Founder and CEO of EPIC



AI isn’t just changing how hotels communicate, it’s transforming how they operate, optimize, and grow. In this session, Abe Salam shares real-world strategies for leveraging AI across the guest journey to reduce labor strain, improve forecasting, and unlock new revenue streams. From front desk automation to dynamic pricing, learn how intelligent systems are helping hotels do more with less, without compromising hospitality.