Bootstrapped but Not Basic: How We're Using AI to Scale a Beauty Brand with Heart

Cory Varona- Co-Founder of OCOA


Think AI is just for big companies with big teams? Think again.


In this talk, Cory Varona | co-founder of OCOA, a Latina-led, clean hair care brand, shares how they’ve used AI as their secret weapon to grow lean, smart, and fast. From automating customer service through Gorgias and AI chat, to generating ad creatives and optimizing responses on Meta, to using AI for review management and planning content, OCOA is proof that you don’t need a tech background or a big budget to make AI work for you. Get the real scoop on what tools they use, what’s been a game-changer (and what hasn’t), and how AI helps them stay personal while growing big. If you’re a bootstrapped founder looking to work smarter, not harder, this session is for you.